Remember the iconic apartment from "Sex and the City," where Carrie wrote her column surrounded by brick walls and tall windows? Or the industrial lofts from '90s movies, brimming with raw character and artistic spirit? Loft style isn't just a fashionable design—it's a statement of personality for those who value authenticity and freedom. It's a style for rebels who embraced grunge in the '90s and today value minimalism with character. In this guide, we'll show you how to create loft interiors brimming with raw elegance and coziness at the same time.
Loft style in a modern version – austerity in an elegant version
The modern loft style is an evolution of the classic industrial interiors of the 1990s and 2000s. Today, loft style combines raw materials—brick, concrete, and metal—with soft textiles and warm wood, creating a space full of contrasts. It's like a rock ballad— power and energy on the one hand, sensitivity and depth on the other.
A modern take on loft style isn't just about stark walls and industrial lamps. It's a thoughtful balance between austerity and coziness, where every element has its place and meaning. At Pillovely, we believe that furniture should combine minimalist aesthetics with soul —exactly like the philosophy of loft style.
Characteristic elements of the modern loft style:
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Open space without unnecessary partition walls
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Raw materials – concrete, brick, metal in harmony with natural textiles
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High ceilings and large windows that let in maximum light
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Minimalist colors – gray, black, white with accents of nature
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Industrial accessories combined with cozy furniture
Sofas and sectionals in muted colors perfectly complement the loft's character, softening the starkness of the concrete walls. It's a combination of hard and soft—like the best musical duets of the '90s.

Loft apartment and its features – space, light and raw materials
A loft apartment is, above all, a space – open, free, and without limitations. Historically, lofts were built in old factories and warehouses, where artists and creatives sought affordable living and working spaces – as in the cult 1990s film "Ghost," where Patrick Swayze worked in a ceramics studio in a loft interior.
Today, a loft apartment is often a modern apartment whose styling harkens back to its industrial roots. Key features of loft interiors include:
Open space – the living room flows seamlessly into the dining room, and the dining room flows seamlessly into the kitchen. The lack of partition walls creates a sense of freedom and liberty – reminiscent of those carefree days of youth when anything seemed possible.
Find out how to arrange a dining room that will become the center of your loft apartment.
High ceilings – loft interiors are characterized by high ceilings, often with visible beams or fixtures. This visually enlarges the space and creates a feeling of spaciousness.
Large windows – Maximum natural light is the foundation of the loft style. Large, often factory-made windows let in light that reflects off the raw surfaces, creating a unique atmosphere.
Raw materials—brick, concrete, and metal—are the foundation of loft style. But in a modern twist, we combine them with natural materials—wood, linen, and cotton—in keeping with Pillovely's philosophy of conscious production.
Natural wood chests of drawers contrast beautifully with the raw walls, introducing warmth and coziness. It's a fusion of industrial aesthetics with a homely warmth – like Portishead's music, which blends electronica with soulful sensibilities.
Loft interiors step by step – how to create a loft living room?
The loft living room is the center of life in the apartment —a place where opposites meet and create a harmonious whole. Here are practical steps for creating a loft interior brimming with character:
Step 1: Start with the walls and floors – a brick wall, architectural concrete, or their imitation are the foundation of the loft style. If you don't have natural brick, you can use clinker tiles or a special concrete-effect paint. The floor – preferably concrete or wood with a raw finish.
Step 2: Choose a base color scheme – the loft style is primarily characterized by grays, blacks, whites, and natural wood tones. Earthy and natural colors – beiges and muted greens – perfectly complement the loft character, softening the industrial austerity. At Pillovely, we focus on natural colors that never go out of style.
Step 3: Choose furniture with character – a sofa in a subdued shade is the center of the loft living room.
The Agi corner sofa in gray or beige fits perfectly with raw walls.
The Tedi armchair is a perfect example of a piece of furniture that combines minimalist form with coziness – a true loft armchair.
Step 4: Add natural wood – coffee tables , chests of drawers , shelves made of natural wood, they bring warmth and balance. Light wood brightens, while dark wood adds depth and elegance.
Step 5: Industrial accents —metal lamps, steel shelves, black frames—are elements that emphasize the loft character. But don't overdo it—moderation is key in a modern loft.
Step 6: Cozy textiles – decorative pillows , throws, and rugs in natural materials soften the starkness of the interior. Linen, cotton, and wool – these are the materials that add warmth and make the loft feel like home.
Step 7: Greenery as an accent – plants in large pots are a must-have for loft interiors. Monstera, ficus, and palm trees bring life and freshness, softening the industrial feel – like nature entering a concrete jungle.

Loft armchair and other furniture that defines the loft style
A loft armchair is a piece of furniture that combines minimalist form with maximum comfort. Loft-style furniture should be simple, functional, yet full of character—like iconic pieces from the 1990s, which served for years thanks to their simplicity.
The Tedi armchair is a perfect example of a loft armchair – minimalist form, natural materials, and timeless design. It's a piece of furniture that suits both an industrial loft and a Scandinavian interior – as versatile as iconic Levi's jeans.
Furniture that defines the loft style:
Sofas and corner sofas in muted colors – grays, beiges, subdued greens – are the center of the loft living room.
The Premium Harvesty corner sofa combines elegance with functionality, ideal for spacious lofts.
The Lento sofa bed is a practical solution for smaller spaces.
Chests of drawers and cabinets made of natural wood bring warmth and coziness.
The Ballo chest of drawers combines simplicity with functionality – perfect for loft interiors.
The Ballo TV cabinet is a minimalist piece of furniture that does not overwhelm the space.
Wood and metal coffee tables are a classic loft style, combining industrial character with natural warmth. These are pieces of furniture that tell a story—your story.
Loft style accessories:
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Metal lamps are a must-have for loft interiors – choose industrial-style lamps with a modern twist. Black, steel, brass – all fit the loft character.
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Black-framed paintings and posters are a simple way to personalize a loft interior. Black-and-white photographs, prints, vintage posters – choose what tells your story.
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Industrial accessories —metal baskets, metal hangers, and concrete planters—add a touch of authenticity. But remember to keep things in moderation— at Pillovely, we believe in simplicity with soul, not overcrowded interiors.
Final advice – a loft is a manifestation of your personality
Loft style isn't just a fashionable design—it's a statement of personality for those who value authenticity and freedom. It's a style for people who rebelled against convention in the '90s and today create spaces brimming with character. A loft living room combines raw materials with cozy furniture, creating an interior brimming with contrast and harmony.
At Pillovely, we believe that every piece of furniture is the beginning of a story – your story, full of memories and emotions. Discover our full range of furniture and create loft-style interiors that resonate with you. Because remember – you are unique, and your home should reflect this in every detail.
Pillovely – for those who want more.
Read on for more inspiration for creating timeless interiors:
What does transitional style mean – a bridge connecting timeless elegance and contemporary simplicity